Notes on YCombinator's How to Launch video
1 min readMar 3, 2023
- Do not overthink the launch
- No one will care when you launch
- Always be shipping
- Launch ASAP — helps determine if you are solving real problem a.k.a problem someone is willing to pay for solving
- Launch unpolished
- If you launch and no one cares, launch again. AirBnB launched 3 times.
- Launch and iterate, see the response on messaging quicker.
- Launch on different channels
- “No one cares” is not a reason to give up (no potato growing for me)
- Do not lie to yourself
- Make 100 users happy
- Making a few users happy is a great boost for your moral
- Expanding user base will take time
- Create [[Textjoint — one sentence pitch|one sentence pitch]]
- Clear idea is the best foundation for growth
- Clear idea helps grow organically.
- It takes time to get good at taking about your idea
- Do silent launch: website with name, description, CTA and contact info
- Share with friend and family
- Launch to strangers
- Start talking to potential customers
- Launch for online communities.
- Be authentic, no promo language
- Build community, duh
